Customer loyalty is something that can be affected by the smallest of incident, even a bad buying experience. In this article, we are going to look at how printed packaging can affect customer loyalty in the long term.
Buying On impulse
When shopping on the highstreet, many potential customers are restricted on both time and tend to buy on an impulse. This, therefore, means that your packaging needs to be eye-catching in order to ensure that you are capturing the attention of your target audience. Top brands such as Nike, Adidas, and Victoria Secret, all have simple branding with bright colours to capture the attention of their target market whilst keeping with the recognisable branding as this then helps those buying the item to recognise the brand.
Focus On Environmentally Friendly Products
A recent study has shown that a company that has an environmentally friendly packaging is much more likely to see people re-invest. By using a simple box with inner packaging that is strong enough to hold the item customers are buying you are then reducing the environmental impact as well as giving them the packaging that they need. By using environmentally friendly materials for your packaging, you are showing potential clients that you value the environment as well as the experience that they are having with your company, this will help to increase customer experience and boost popularity through word of mouth as a result.
Branding is another key element of packaging that can boost brand loyalty. In a recent study, it was shown that 40% of people will share a picture of their order on social media if they receive a unique, branded or gift like box. This is important to think about when creating the right packaging for your business as this will provide you with free marketing to help get the brand out there and encourage others to buy your products. If you encourage those that love your packaging to share their images with a hashtag and a tag in the photo they are posting. This can help to boost the popularity of the brand and make your branding more recognisable as time goes on.
If your packaging uses premium materials that make your brand stand out, you are much more likely to see an increase in brand loyalty. This is because your customers will associate your product and your brand with a high-end experience that caters to their needs and wants. This is evident with big brands such as Nike, Gucci and Louis Vuitton as they take pride in their packaging as well as the products that they are selling and therefore have a vast amount of customer loyalty.
With this in mind, there are a number of ways that packaging can affect the customer loyalty that your customers have. This is important in order to build your brand and give every customer that same high-quality experience when buying from your company. Where will you start?