For so many search engine optimization experts, bloggers, and web designers, on-site SEO is very unpleasant and difficult to understand work. However, researchers have been proved that SEO can actually enhance the user experience if applied correctly.
To understand the latest paradigms of the SEO, people have to leave the outdated concepts of the SEO, such as keyword stuffing, including the bunch of irrelevant backlinks, etc. An SEO without strategy is completely useless and will not last for a long time. To ensure the longer results, SEO strategy is very important. Because of the evolution of search engine functionality and criteria, a search has become more advanced, smart and faster. More importantly, the human has become even smarter.
Google search has understood the way of thinking like a human. Therefore, smarter SEO tactics to offer great user experiences are needed. Let’s have a look on various user-friendly search engine optimization strategies.
- Designing a user-friendly page
When it comes to design a web page, it is essential to keep in mind such keywords which increase the search rankings. Always place the primary keyword at the starting of the heading tag. This will help readers as well as search engines to understand your web page. Nowadays, people do not have time to read each and everything on your website. They only pay attention to the information which captures by their eyes first. By using keywords in the heading will help to search for the information they actually are looking for.
- Primary keywords in meta titles
Title tags are one of the most important and kind of first impression things on both search engine spiders and users. Developers are in the myth that people do not read titles. In fact, the truth is titles are the first thing that any reader can ever notice. Even when some share anything on social media like Facebook or Twitter, titles is front and centre in a lot of places. Titles make people understand what they are actually to get in the content.
- Optimizing all images
It is quite wired that no website has truly optimized images. This process does not even take hours to do and benefits are beyond expectations. If you competitors are not going it, this is a golden chance for you to stand out. So, compress your images and make them more accessible. Companies that are offering professional SEO services in Gurgaon, Delhi, Jaipur, and other locations have started optimizing their site images to get maximum benefits.
- Internal linking
Internal linking of pages help the search engines to understand the sum of the site is more than its parts. Every web page of your sites depends on each other to offer complete information for users. This is why search engines give importance to it.
- User-centered SEO
Due to immense advancement in the technology, the search engines have become more sophisticated. SEO experts, developers, and designers have to consider this fact and go for such website which put the human at the first place. User-centric designs can impress both users and search engines.
For any SEO expert, keep in mind the better user experience should be the most important thing. Websites should be designed to improve the user experience. Better the user experience, better the search engine rankings for any website.