SMS marketing is today a popular way to communicate with consumers by simply sending messages to customer’s mobile phones. SMS marketing can be used for promotions, sales, and product launches.
SMS marketing has many benefits for those companies that want to reach their target audience:
- Sending SMS to Various Clients
Using SMS marketing, employers have the opportunity to reach out to a wide customer base using only a single message. It is more effective than making several phone calls to many clients. This type of marketing is a convenient approach for delivering important information to consumers.
- Better Customer Relationship
Potential consumers and clients are familiar with SMS as a mode of communication with family and friends. Texting is more popular than sending e-mails or making phone calls. Thus SMS marketing helps companies connect with their customers.
- Local Marketing
It provides business owners the chance to connect with customers in the community. Local customers can be contacted using text message about deals and offers.
- Time Sensitive Information
It is common knowledge that most people carry their cell phones everywhere with them. Thus customers can be contacted with SMS any time of the day. Customers can be alerted immediately to fresh stock and promotional deals.
- Wider Reach
SMS marketing can target a wider audience. More customers and clients can be contacted.
- Build Loyalty
SMS is a great channel to engage and build loyal clients. Offer them information or promotion about your business when required. This makes customers happy because of the attention. Fact is- more you give, more you get back.
- Get Word of Mouth
Not only must you target loyalty to customers but also drive new business to your company. When you provide items of good value, customers will spread the word to friends and family. This word of mouth is a potent factor and SMS encourages this with instant communication.
- Enhance Communication
Communication is vital to build-up any long-term relationship. SMS marketing helps to build up these relationships. Using SMS, you can convey a personal message from you to your audience. Apprise them about a secret sale; deliver a short thank you message following a purchase and so on.
- Quick and Effective
Marketing by SMS reaches a large audience, all at the same time. You can find an instant marketing tool through text messaging. It will get the message to the right audience. Customers usually keep their mobile phones with them wherever they are, enabling easy communication.
- Cost Effective
In comparison to traditional marketing, SMS marketing is a much cheaper method of communication. It enables your business to tighten the financial belt. Many institutions like libraries have replaced e-mail with SMS to contact customers. All they need to do is to send SMS to the customers.
- Integrate with other Marketing Campaigns
One of the great things about SMS marketing is that it can be integrated with any of your marketing campaigns. Traditional media and social media sometimes fail to reach the customers. The better way is to integrate SMS with other marketing methods and deliver the message directly to your customers such that they know what you have on offer.
- Precise Messaging
An SMS is limited to only 160 characters which ensure that your message is concise and clear. It is good to come straight to the point, informing customers what you want them to know.
These are some of the advantages of SMS marketing.