Understanding the customer needs better is the goal of every business. This is because the more you know about your customer, the more effective you will be marketing to them and developing products they will love. For this to happen, you have to engage in big data as well as use appropriate CRMs like Salesforce. The problem, however, is that most people don’t know how to manage large data sets. If you are just getting started with big data management, the following points will come in handy.
- What is big data?
Prior to getting started with big data, it is imperative that you understand what big data really means. It is datasets that are too large to be processed using the conventional methods like PowerPoint, Excel spreadsheet or other text processors. When it comes to big data, you will mostly need software running on hundreds or even thousands of servers just to handle the data. But how do you ensure that you are on the right track in big data management? The answer is to use the following tips.
- Identify your goals
To collect relevant data, you and your team need to determine what you want to achieve at the end of the day. Concise goals will help map out strategies for collecting and analyzing data. You have to identify your priorities too.
- Secure the data
It makes no sense to collect the most relevant data only to lose it all because of system failure. Before you can even consider integrating Salesforce DX or any other CRM, it is imperative that you secure your data first. Securing data seems like an obvious thing but not all organizations take this seriously. Losing the data or having it compromised in any way will give you wrong results.
- Protect the data
Protecting the data from artificial threats and intruders will not be enough. You need to account for the natural elements. Extreme cold, heat, and humidity can harm your big data. This can also cause downtime and frustration. The environmental situations need to be considered and you have to ensure that you do everything necessary to avoid data loss.
- Adhere to audit regulations
All your assets have to be managed correctly. This applies to big data as well. You have to maintain the appropriate components in case of audits. Adhering to the audit regulations ensures you always stay safe from any liability and continue earning the trust of your customers.
- Data should be connected
For success with big data management, it is good to use software which integrates many solutions. What you don’t want is an issue resulting from applications not communicating with the data and vice versa. You should consider using cloud storage and a remote DBA.
- Adapt to the changes
Last but not least, you should not be too attached to old data management tools. You have to keep up with the changes if you wish to achieve more.
The above points will surely help you with big data management. Never hesitate to get professional help when you are stuck.
John Reese is a DBA expert offering services to companies in California. He enjoys sharing his knowledge on big data management and advises organizations to use the services offered by Flosum.com. You can connect with him on LinkedIn.