Why is Social Media Marketing Important for your Business?

July 17, 2017 10:38 am 1 comment Views: 8

SMM or Social Media Marketing involves the various social media sites and channels to gain attention and web traffic to the websites. Before the process of the marketing starts, every marketer should be clear with the goal, a product, a service and a cause to go and promote through the vast and overwhelming World Wide Web. The world of social media is wide and extensive than ever. It is capable of reaching to the audience of different cultures, caste, religion, ages, sexes, locations, and interests. This is the reason why SMM is the perfect vehicle to reach to the wide variety and also the most appropriate audience to achieve total success.

Social Media Marketing companies in Chandigarh have a traditional marketing approach where the professionals focus on immediate sales. The companies offering the services of SMO have the knowledge that social media networks act as a major resource for both small and big businesses that are in need to promote and advertise their business on the Internet. The platforms can be used easily in order to reach to the new lot of audiences. There are few platforms which even have the options of paid advertising. It totally depends on you that the number of platforms on which you want to showcase your business website. In order to get the best results out of these social media sites, first, you need to know about the most popular social media sites and then analyze and identify the ones which are going to work best for your business.

Here we have showcased the profile of few most popular social media websites. The list is as follows:

The Most Popular Social Media Sites in 2017


Facebook is the biggest and popular social media networking website on the Internet. If we talk about the total number of users and the level of recognition then it would simply beat the other social networking websites. An estimate says that more than 1 million small and medium-sized businesses are using the platform to promote their business. It was established on 4th February 2004 and within 12 years, it has successfully managed to accumulate more than 1.59 billion monthly active users and hence it has now become as one of the largest media for connecting people from all over the world.


Google+ is also one of the popular social media sites. Due to its amazing SEO value, it is one of the most important and a must-use tool for any small business. Google+ was launched on December 15, 2011. It has joined the big leagues registering 418 active million users as of December 2015.


Unlike Google and Facebook, LinkedIn is the most popular social media site for professional networking. It was founded on 14th December 2002 and now the website is available in 24 languages. As of now, it has over 400 million registered users. It is a great platform where people want to connect with people in similar industries and networking with local professionals.

Social Media Marketing


Twitter was founded on March 21, 2006, and it has its headquarters in San Francisco, California. On Twitter, you can post only up to 140 characters and if it is done effectively then it becomes easy to interact with prospective clients, answer questions, release the latest news and at the same time can use the targeted ads with specific audiences.


Instagram was launched on October 6th, 2010 and it has more than 400 million active users. It is a visual social media platform and is owned by Facebook. This platform is used by users to post and share the information and their talent with regard to food, art, travel and on several other subjects. Unlike the other platforms, Instagram is known for its distinguishing feature of unique filters together with video and photo editing features.


YouTube is the largest and most popular video-based social media website. It was founded on February 14, 2005, by three former PayPal employees. Later, it was bought by Google in November 2006 for $1.65 billion. YouTube has over 1 billion website visitors per month and is the second most popular search engine behind Google.


Pinterest is a platform that consists of digital bulletin boards where the users can easily pin their content. It was launched in March 2010 and is now rising as a new social media arena. In September 2015, Pinterest announced officially that it had acquired 100 million users. The small businesses who think that their target audience is women should invest in Pinterest as its major visitors are women.


Snapchat is an image messaging application software product that was created by the students of Stanford University, named Reggie Brown, Evan Spiegel, and Bobby Murphy. The app was officially released in September 2011, and within a short span of time, they have grown immensely registering an average of 100 million daily active users as of May 2015. The data proves that more than 18 percent of all social media users are using Snapchat.


WhatsApp Messenger was launched in January 2010, and it was then acquired by Facebook on February 19, 2004, for $19.3 billion. It is a cross-platform instant messaging app for smartphones, PCs, and tablets. It relies on the Internet to send images, videos, audios, text messages and audio and video callings to other users who have already installed the app on their devices. Currently, more than 1 billion people use the service to communicate with their closed ones and the customers as well.

Apart from the above mentioned social media sites, there are some other platforms as well, like, Tumblr, Flickr, Reddit, Quora, Vine, Periscope, BizSugar, StumbleUpon, Delicious, Digg, and Viber. As of now, they are the most happening social media sites on the Internet. The companies of Social Media Marketing in Chandigarh and several other places are also finding these sites useful and effective. Now you need to decide that which social media site is your favorite?

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